Directed by Ulf Johansson/Smith & Jones, shot in Cornwall, UK.

DOP: Andrzej Sekula

Bundaberg Rum is the rum that’s always dared to be different. It’s the spirit of the spirited. And we like it like that. Welcome to Bundaberg.

Filmed on the remote Cornish coast of the UK, all in camera, the highlight was the boat sinking in one take. I also managed the print shoot and radio production for this campaign.  Multi-award winner.